Bastille was born from a very simple observation: while habits are changing to move towards more eco-responsible consumption patterns, “clean” cosmetics, natural and respectful of health and the planet, dominate trends in the industry. of beauty.
But on the perfume side... the lines move more slowly and with difficulty: the industry remains opaque and the "clean" alternatives are much fewer in number.
Driven by their desire to shake up the boundaries of the still very traditional perfume industry on the aspects of eco-responsibility, sobriety, and sustainable development but also nourished by multiple experiences in the world of luxury and beauty, including a joint one at Chanel, Sophie Maisant and Pascal Hyafil joined forces in 2022 in the Bastille adventure to continue the development of the brand, created in 2020 by a young Parisian.
With Bastille, their vision is above all to give meaning to the perfumes we wear every day. Offering a liberating framework: freedom of olfactory creation given to perfumers, and freedom of choice for everyone - everyone has their own perfume, their own story. Above all, it’s about focusing on the essentials. Quality ingredients, originality, creativity and freedom. Their perfumes dance and play the balance: between sustainable and desirable, between tradition and future, between synthetic and natural, between feminine and masculine, between body and ideal, between power and subtlety, between experience and memory.
