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Skincare Products

Signs of ageing

Derma Collagen, Retinol Alternative, AGE PRO

Expert-developed regenerating solutions with dermatologically proven efficacy for skin showing visible signs of aging. Each line is tailored to a specific age range and skin needs. 

  • For skin elasticity (30+) — Derma Collagen. 

  • For skin with uneven texture and tone (30-35+) — Retinol Alternative. 

  • For mature, dry, tired skin with visible wrinkles (45-55+) — AGE PRO. 

These highly effective formulas are enriched with natural regenerating and moisturising ingredients that support the epidermis, helping to improve firmness, smoothness and hydration. 

Derma Collagen (30+)

Derma Collagen serum and creams are designed for those in their early 30s who have noticed that their skin feels thinner, less plump, and is beginning to develop fine lines and wrinkles. The products don't contain collagen. Instead, they are formulated with biotechnologically derived, vegan peptides that help support collagen matrix in the skin.

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Derma Collagen  Peptide Serum

Formulated with biotechnologically derived natural peptides, microalgae and hyaluronic acid, this ultrarefined serum helps to stimulate collagen synthesis for improved elasticity and firmness.

 

The lightweight, innovative texture melts into the skin, ensuring lasting comfort and an ultra-velvety feel. 

 

How to use: Apply before your day cream or night cream.

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Derma Collagen Peptide Day cream

Formulated with biotechnologically derived natural peptides, microalgae and hyaluronic acid, this ultra-silky cream hydrates the skin, whilst delivering collagen protection and support. Recharges the skin with essential proteins and amino acids. Reduces the appearance of lines and wrinkles. The lightweight texture pampers and smoothes the skin, keeping it soft and supple.​ 

 

How to use: Apply in the morning after serum.

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Cleansing Milk

Formula with natural peptides, phytosterols, extract of algae and hyaluronic acid helps to stimulate collagen synthesis and supports the skin’s overnight renewal. The rich texture deeply hydrates the skin. Recharges the skin with essential proteins, amino acids and lipids, reinforcing the epidermis.  Helps to minimise the appearance of fine lines and wrinkles. Keeps the skin smooth, youthfully  firm and supple.

 

How to use: Apply in the evening after the serum.

Retinol Alternative (30-35+)

Retinol is a widely used active ingredient that helps smooth wrinkles, lighten pigmentation spots and improve the condition of blemish-prone skin. However, despite its effectiveness, it often carries a high risk of irritation, causing discomfort, redness and flaking — making it unsuitable for many users. 

 

Our goal was to develop products with a natural alternative to retinol that delivers comparable results without causing irritation—and we achieved it. The products in this line contain plant-based retinol alternatives — Bidens pilosa extract or bakuchiol — and are dermatologically proven to improve skin texture and tone by visibly smoothing wrinkles and reducing the appearance of dark spots. They are suitable for sensitive skin and do not cause the side effects typically associated with retinol. They can be used at any time of day, including in the morning and in sunlight.

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Retinol Alternative Plant-Powered Serum

Revitalises the skin, reducing the look of uneven texture, wrinkles and fine lines. Powered by Bidens Pilosa extract and rejuvenating Northern Birch Juice that support the skin structure for a smoother and firmer-looking complexion. Helps to balance oily and problem-prone skin while minimising the appearance of breakouts.

 

How to use: Apply to clean skin before your day or night cream.

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Retinol Alternative Plant-Powered Day Cream

This rejuvenating retinol alternative moisturiser delivers intense skin hydration and targets all visible signs of premature ageing, including uneven skin texture, wrinkles, fine lines and loss of elasticity. Balances the complexion and promotes a healthy skin radiance day till night.

 

How to use: apply in the morning after serum.

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Retinol Alternative Plant-Powered Night Cream

Deeply nourishes and strengthens the lipid barrier for a more resilient skin in the morning. Targets all visible signs of premature ageing, including uneven skin texture, wrinkles, fine lines and loss of elasticity for smootherlooking complexion.

How to use: Apply in the evening after serum.

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Retinol Alternative Plant-Powered Eye Serum

This eye serum targets uneven texture, wrinkles, fine lines and crow’s feet. Promotes a visually brighter and smoother eye contour, minimising the appearance of undereye puffiness and dark circles. Boosted by the natural retinol alternatve – Bidens Pilosa extract – and rejuvenating Birch Juice.

 

How to use: apply to the eye area in the morning and evening.

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Bakuchiol Oil

Deeply nourishes, minimising the look of wrinkles and fine lines. Powered by bakuchiol and rosehip extract, it helps to support the skin for intense rejuvenating benefits. Enriched with seven antioxidant and nutrient-rich oils, the opulent formula ensures a soft, supple and naturally radiant complexion.

 

How to use: Use in the morning and evening. Massage into clean, pre-cleansed skin or add a few drops to Retinol Alternative serum, day or night cream.

AGE PRO (45+)

AGE PRO is a solution for visibly mature, dry, tired-looking and sagging skin. Based on advanced cellular research and MÁDARA’s expertise, these unique formulas with powerful active ingredients support and stimulate key skin processes that naturally slow down after the age of 45. The formulas deliver both immediate and long-term benefits — helps to restore moisture, improve firmness and elasticity, and visibly smooth wrinkles. The line features COSMOS Natural or Organic certified products. All products are suitable for sensitive skin. Formulas are enriched with birch sap, moisturising hyaluronic acid, and skin-smoothing and firming extracts from algae, ferns and mushrooms.

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Age Pro Intense Wrinkle Serum

This high-performance intense serum helps to instantly revive skin appearance by promoting a radiant and lifted skin look. Delivers powerful rejuvenating results for mature, tired, sagging skin.

 

How to use: Apply in the morning and evening before applying cream or gel.

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Age Pro Contour Wrinkle Eye Cream

Intensely replenishing formula that visually lifts, firms and smooths the skin around the eyes. Made for mature, tired and thinning skin.

 

How to use: Apply morning and evening to clean skin around the eyes.

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Age Pro Smooth Day Cream

This lightweight, fast-absorbing daily moisturiser ensures your skin is deeply hydrated and looks more lifted. The advanced formula with highly active and refined natural ingredients helps to soften wrinkles and lines and visually renew skin's vitality. Made for mature, tired and sagging skin. 

 

How to use: Apply in the morning after eye cream and serum.

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Age Pro Renew Night Cream

This intensely nourishing night cream helps to revitalize tired-looking skin while maintaining optimal moisture levels. Renewing plant actives smooth the appearance of fine lines and wrinkles, promoting a visually firmer and smoother complexion. Made for mature, tired and sagging skin. 

 

How to use: Apply in the evening after eye cream and serum.

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Hydra Firm Hyaluron Jelly

This luxurious, oil-free hydra jelly instantly quenches the skin for a firmer-looking complexion. Low molecular weight filler-like hyaluronic molecules work deeply for smoother and plumper-looking skin. Made for mature, tired and sagging skin. 

 

How to use: Apply morning and evening. Use as a moisturising serum before applying a cream, or on its own as a standalone moisturiser (e.g. for oily skin).

FAKE IT

FAKE IT

Self-tanning products

Natural self-tanning products from MÁDARA promote sun-kissed skin look all year round. Our self-tanning products give the body a smooth and even tan that looks natural and elegant. Enriched with natural ingredients, these formulas ensure a safe, skin-friendly tanning experience — without the harmful effects of UV exposure — while helping to keep the skin hydrated.

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Healthy Glow Self Tan Serum

Self tanning serum for face. Gives the skin a natural, golden shade and sun-kissed glow in 4–6 hours. Raspberry seed oil, hyaluronic acid and vitamin E deliver extra care and moisturising benefits.

 

Suitable for fair and medium skin tones.

 

Does not contain UV filters, does not protect against sunburn. We do not recommend staying in direct sunlight for 24 hours after using the product. 

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Natural Look Self Tan Milk

Creates a beautiful, golden tan effect within 4-6 hours. Applies evenly and absorbs quickly. Contains hyaluronic acid and softening jojoba oil. 

 

Suitable for fair and medium skin tones.

 

Does not contain UV filters, does not protect against sunburn. We do not recommend staying in direct sunlight for 24 hours after using the product.

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How to use FAKE IT range: Wash and exfoliate (or scrub) your skin. After washing, moisturize your skin. Put on gloves to prevent staining your hands. Apply FAKE IT Serum to the face and neck, and FAKE IT Milk — to the body. Wait until the formulas are completely absorbed into the skin before getting dressed, sitting down, or lying down. The tanning effect will develop within 4-6 hours. FAKE IT serum and milk do not contain UV filters and do not protect against sunburn. We do not recommend staying in direct sunlight for 24 hours after using the product.

HIS range – for men.

HIS range – for men.

Plant-powered, high-performance solutions that meet all his everyday skincare needs — HIS After Shave Serum, HIS Face Cream and HIS Eye Cream. Free from controversial chemicals and ingredients, the organic certified formulas are powered by potent plant-based actives that deliver dermatologically proven results.

 

  • Suitable for sensitive skin

  • Vegan and cruelty-free

  • COSMOS Organic certified

  • Feature super-lightweight textures with a fresh northern forest aroma

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After Shave Serum for Men

The refreshing formula instantly tones and soothes the skin, helping prevent ingrown hair and minimising breakouts and razor bumps. Enriched with skin-identical moisturisers and antioxidant-rich oak bark that hydrate and calm irritated skin. 

 

How to use: After shaving.

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Face Cream for Men

This lightweight, fast-absorbing moisturiser deeply hydrates and revives dull and tired complexions. Enriched with brightening vitamin C, skin-identical moisturisers, antioxidant-rich oak bark and smoothing chanterelle, it instantly comforts the skin for a soft and supple feel. Targets excess oiliness and improves the look of skin tone.

 

How to use: Apply to clean skin in the morning and evening.

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Eye Cream for Men

 

Effectively targets dry eye area, puffiness, wrinkles and dark circles. Powered by Caffeine and Hyaluronic Acid.

 

How to use: Apply to clean skin around the eyes in the morning and evening.

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Eye Creams

Eye Creams

Each formula is developed to target specific needs: 

  • For tired-looking skin  — SMART

  • Dryness, dehydration, sensitivity  — SOS

  • Signs of ageing  — Age Pro

 

Dermatologically proven effectiveness.

COSMOS Organic certified. 

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SMART Anti-Fatigue Eye Rescue Cream

Targets dark circles, puffiness, tired look, fine lines.

 

Moisturises, improves skin firmness, making the skin around the eyes radiant. Reduces fine lines, dark circles and puffiness.​

How to use: Apply in the morning and evening to clean eye contour.

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SOS Eye Revive Hydra Cream & Mask

For dry and sensitive eye contour

 

This hydrating and calming multi-use formula de-stresses and comforts a dry, taut eye area for an instantly refreshed look. Reinforces the skin barrier for protection and agedefying action.

How to use:

A) As a mask - apply generously to the eye area, wipe off or rinse after 15 minutes.

B) As a cream - use in the morning and evening.

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Age Pro Contour Wrinkle Eye Cream

45+, for mature, dry, sagging and tired skin

 

This high-performance intense serum helps to instantly revive skin appearance by promoting a radiant and lifted skin look. Delivers powerful rejuvenating results for mature, tired, sagging skin.

 

How to use: Apply in the morning and evening before applying cream or gel.

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Beauty concentrates and facial oils

Beauty concentrates and facial oils

BOOST, Custom Actives, Superseed

Exactly what a client needs to elevate and personalise her or his skincare routine — even when it feels complete:

  • BOOST — highly concentrated serums for an instant lifting or plumping effect.

  • Custom Actives  — build your own cream with these active ingredient concentrates.

  • Superseed  — a luxurious facial oil derived from Nordic herb and berry seeds to nourish, regenerate and revitalise mature skin.

BOOST and Custom Actives Concentrates

BOOST’s highly effective, concentrated formulas deliver rapid moisturising and skin-smoothing results and are designed for short-term use—just 10 days, 2–3 times a year. Custom Actives, by contrast, are four targeted active concentrates that can be added to any serum or cream to create a personalised skincare solution.

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Hyaluronic Collagen Booster

Contains hyaluronic acid and plant sugars that help to restore moisture and stimulate the skin's structural proteins. Improves hydration, prevents moisture loss, forms a moisturising hydro-film, reinforces the skin barrier.

 

How to use: Use as a 10 day treatment course, then use 2–3 times a week to support the effects. Apply to clean face and neck in the evening, follow with a moisturiser. ​

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Amino-Fill 3D Lifting Booster

Contains aminolipids and plant-derived biopolymers that ensure instant lifting effect, helping to improve the appearance of mature and sagging skin. Tightens the skin, smooths the skin surface, softens lines and wrinkles.

 

How to use: Use as a 10 day treatment course, then use 2–3 times a week to support the effects.  Apply to clean face and neck in the morning, follow with a moisturiser.​

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Custom Actives Omega 3-6-9 Concentrate

Concerns: dryness and after-sun care.

 

Helps boost skin hydration and reinforce the skin’s protective barrier.

Counteracts the negative effects of sun exposure and environmental damage, holding back premature lines and wrinkles. Softens dry, dehydrated and rough skin.

 

How to use: See below.

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Custom Actives Plant Stem Cell Concentrate 

Concerns: pigmentation, loss of firmness, after sun exposure

 

This powerful concentrate contains biotechnologically obtained plant stem cells from Northern Dragonhead flower. Dragonhead stem cells help to boost skin’s resilience against ageing and sun damage. Due to its strong antioxidant and stimulating activity, this plant stem cell concentrate is especially beneficial for the skin’s collagen matrix, pigmentation, spots and age prevention.

 

How to use: See below.

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Custom Actives Caffeine Concentrate

Concerns: fatigue, puffiness, dark circles, cellulite

 

This concentrate contains natural caffeine, derived from the coffee plant. Caffeine stimulates microcirculation, promoting a brightened and depuffed appearance. It helps to refresh your complexion and reduces eye contour puffiness and darkness. Caffeine helps to minimise the appearance of flushed, red-looking skin. Also Cfn beneficial for anti-cellulite treatments.

 

How to use: see below.

How to use BOOST. Apply in the evening to cleansed skin on the face and neck, then follow with a moisturiser. If using multiple skincare products, apply the BOOST concentrate first to allow the active ingredients to penetrate effectively. Use as a 10-day treatment, then 2–3 times a week to maintain results.

How to use Customs Actives. Suitable for face and body. Add 1–3 drops to a portion of face or body cream or oil, mix in the palms of your hands, and apply to the skin using gentle, massaging motions. Discontinue use if irritation occurs. For external use only.

SUPERSEED Age Recovery Facial Oil

This cocktail of precious Arctic berries and red vegetable seed oils diminish signs of photo-aging, lines and wrinkles. Especially beneficial for mature, tired, dry and fragile skin, skin with lines and wrinkles and age spots.

 

Ingredients: Tomato, Rowanberry, Carrot seed, Cranberry seed, Raspberry and Strawberry Seeds, bioactive antioxidants of Black Currant seed, St.John’s wort and Sea Buckthorn oils.

 

How to use: Use on its own or add a few drops in your moisturiser in the morning and night.

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Limited Edition

Limited Edition

In this section, you can learn more about products that have been added to our range for a limited time. Limited editions are experimental products that we launch to support current trends, test new product development approaches and observe customer reactions to new formats.

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Hyaluron Biotic Mist

Moisturises and refreshes the skin. Supports the skin's barrier function. Gives the skin a healthy glow.

Formulated with moisturizing hyaluronic acid and postbiotics that are beneficial to the skin's microbiome.

How to use: ​Mist onto clean face and décolleté. Reapply throughout the day for an instant skin refresh. 

Mádara Hydra Glow Hyaluron Peptide Serum

Hydra Glow Hyaluron Peptide Serum

Experience a subtle yet mesmerising radiance with this weightless serum. Packed with hydrating skincare ingredients, like hyaluronic acid and natural peptides, the oil-free formula with ultra-fine, glistening mineral particles provides a moisturising feeling and delivers an instant lit-from-within look.

How to use: A) Apply as a glow-boosting primer under makeup. B) Mix with your moisturiser for extra hydration and sparkle. C) Use on its own generously and glow unapologetically.

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Glycolic Glow Toner

(Limited Edition)

Powered by 5% Glycolic Acid and Juniper Stem Cells, it removes dead surface cells and targets areas of pigmentation, revealing a more luminous complexion and an even-looking skin tone. Infused with advanced, clinically studied exosomes, it enhances the delivery of apple extract where your skin needs it most to let you achieve refined appearance and a healthy-looking glow.

 

How to use: ​Apply to cleansed skin every morning and/or evening. Pat onto face with hands or use a cotton pad.

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