Makeup

Key Facts

Introduced in 2019, MÁDARA makeup has gained recognition from day one and continues to be highly praised by both professional makeup artists and everyday makeup users worldwide.

MÁDARA TOP 3 global bestsellers come from the makeup category - #1 CITY CC, #2 Skin Equal foundation, #3 Concealer – and have received multiple beauty awards from prestigious magazines and institutions.
All makeup products are natural certified and successfully compete with conventional makeup brands on an international scale.
With skincare-grade active ingredients that support skin well-being: hyaluronic acid, mineral UV filters, antioxidant-rich berry extracts.
The pleasant textures blend seamlessly with the skin, don't crease and are so comfortable to wear!
0% Silicones. 0% Synthetic colorants. 100% Cruelty-free formulas that take care of the skin through hydration and protection.

Toning Products

Skin Equal Soft Glow Foundation SPF20

Coverage: medium to full.

Effect: glow.

With SPF 20.

This creamy mineral foundation works in sync with your skin to create your preferred coverage without ever looking overdone or feeling too heavy. The soft glow finish and buildable coverage creates a smooth, natural-looking and seamless complexion.

Formulated with SPF20, hyaluronic acid and blueberry seed oil for protection and hydration.

0% Synthetic colorants.

0% Silicones

Skinonym Semi-Matte Peptide Foundation

Coverage: medium to full.

Effect: semi-matte.

No SPF.

This semi-matte foundation delivers buildable coverage, evens out skin tone, masks imperfections and cares for the skin. Creates a smooth, natural-looking and seamless finish.

Boosted by peptides to promote firmer skin with every wear. Formulated with hyaluronic acid and blueberry seed oil and hyaluronic acid for hydration.

0% Synthetic colorants.

0% Silicones.

Cleansing Milk CITY CC Hyaluronic Anti-Pollution CC Cream SPF15

Coverage: light to medium.

Effect: glow.

With SPF 15.

This award-winning 3-in-1 CC cream corrects skin tone imperfections and moisturizes the skin throughout the day, while effectively protecting it from UVA/UVB rays with mineral SPF 15.

Creates a smooth, natural-looking and seamless coverage.

Boosted by hyaluronic acid for hydration and mineral UV filters for SPF 15 sun protection.

0% Synthetic colorants.

0% Silicones.

H2O Hyaluron Tinted Serum

Coverage: ultra-light.

Effect: dewy.

No SPF.

Like morning dew, this ultra-light tinted serum will keep your skin feeling hydrated and looking refreshed throughout the day. Delivers an ultra-light, ultra-sheer tinted coverage that lets your skin shine through. Blends seamlessly with the skin, adding an undetectable coverage, loads of moisture and sun-lit glow. Boosted by hyaluronic acid.

How to use: Apply after a moisturising cream – like makeup.

0% Synthetic colorants.

0% Silicones.

The Concealer Luminous Perfecting Concealer

Formula with natural peptides, phytosterols, extract of algae and hyaluronic acid helps to stimulate collagen synthesis and supports the skin’s overnight renewal. The rich texture deeply hydrates the skin. Recharges the skin with essential proteins, amino acids and lipids, reinforcing the epidermis. Helps to minimise the appearance of fine lines and wrinkles. Keeps the skin smooth, youthfully firm and supple.

How to use: Apply in the evening after the serum.

Skinonym Foundation Effect

(left – before, right – after)

Skinonym Foundation Effect

(left – before, right – after)

Interesting fact. MÁDARA foundations, CC creams and concealers create a flawless, natural-looking finish thanks to specially engineered mineral pigments. Each pigment particle is coated with a layer of skin-like lipids called glycolipids that ensure an ultra-homogeneous pigment distribution within the formula and promote a smooth, seamless product application.

Eyes, eyelashes, eyebrows

Deep Matter Bold Volume Mascara

Gives expressive volume and intense black color, optically lengthening lashes.

The silicone brush perfectly separates lashes and helps reach even the shortest hairs for an ultra-bold lash look.

Enriched with organic castor oil to nourish and fortify lashes.

Natural plant waxes and plant-based peptides ensure easy mascara application and long-lasting hold.

0% Synthetic colorants.

0% Silicones.

Come Closer Infinite Lash Mascara

Elongates lashes.

The classical cone-shaped brush adds expressive length while clearly separating lashes – for elegance that transcends all trends.

Enriched with organic castor oil to nourish and fortify lashes.

Natural plant waxes and plant-based peptides ensure easy mascara application and long-lasting hold.

0% Synthetic colorants.

0% Silicones.

The Brow Pencil

vailable in 3 shades. + A brush to comb and shape the brows.

A natural certified brow pencil. Glides onto the skin effortlessly. Defines the shape of the brow. Looks natural.

Ideal for drawing precise, hair-like strokes or for completely filling in the brows.

0% synthetic colorants.

Dermatologically tested.

The Eye Pencil

Available in 2 shades.

A natural eye pencil. Creates precise lines for a sophisticated and intense gaze that lasts for hours.

Ideal for creating smudged smokey eyes or defining the eye shape.

0% synthetic colorants.

Dermatologically and ophthalmologically tested.

Grow & Fix Brow and Lash Booster

Instantly amplifies, sculpts and fixes. Boosts longer, stronger and darker-looking lashes and eyebrows. Rich in peptides, fungi-derived growth vitamins, caffeine and natural biopolymers, this serum recharges brows and lashes with volume, length and shine.

How to use: Apply on bare lashes or brows, or use it as the finishing touch on your brows to fix the hairs in place. After use, rinse the brush to prevent dirt from accumulating in the formula.

Grow & Fix Brow and Lash Booster

Available in 3 shades.

Rich in peptides, fungi-derived growth vitamins, caffeine and natural biopolymers, this tinted serum reinforces your brows for a more voluminous look. Grooms, tints and gives hold. Supplies the hair with essential nutrients for enhanced volume.

How to use: Brush the wand through clean, dry brows to give your hair the desired direction and colour.

Interesting fact. Developing mascara is not a simple process. Over the course of three years, the MÁDARA Lab team created and tested around 600 different mascara formulas before arriving at the two products MÁDARA currently offers.

Both MÁDARA mascaras are:

Vegan-friendly
Formulated with natural pigments and nourishing castor oil
Ophthalmologically tested

Both mascara formulas are identical but differ in their brushes. Deep Matter’s silicone brush adds volume to the lashes, while Come Closer’s classic conical brush adds length.

Powder and lipsticks

Moonlight Soft Glow Mineral Highlighter

Available in 1 shade.

Formulated with ultra-refined glistening particles, the soft powder texture delivers an iridescent finish and the most delicate luminosity.

100% natural, vegan-friendly formula.

Air Equal Soft Silk Mineralpuder

Available in 4 shades.

Reduces shine, sets makeup and helps extend its lasting power. Natural retouching particles envelop the skin in a silky veil for less visible pores and wrinkles.

100% natural, vegan-friendly formula.

Magnetic Blush Mineral Cheek Blusher

Available in 3 shades with cool, neutral, and warm undertones.

The silky, satin matte formula blends with the skin effortlessly, adding a flattering blush to the complexion.

100% natural, vegan-friendly formula.

Midsummer Soft Silk Mineral Bronzer

Available in 1 shade.

Like the hot summer sun, this mineral bronzer gives the skin a touch of a tanned, golden glow and beautifully accentuates the facial features.

100% natural, vegan-friendly formula.

Dazzle Nights Satin Shine Lipstick

Available in 3 shades.

Reminiscent of the bright shades and glam from the 80s, this natural lipstick gives your lips a bold colour and subtle shine. Infused with blueberry seed oil and shea butter to nourish the lips.

0% synthetic colorants. 100% natural, vegan-friendly formula.